Our Story

Michael Green III — Founder, CEO & Lead Designer (left)

Born and raised in the Bronx, New York, Michael grew up surrounded by a culture where fashion, creativity, and personal style are forms of self-expression. Basketball has also been a major part of his life from an early age, eventually leading him to compete at the Division I collegiate level while earning both a bachelor's and master's degree. He later continued his basketball career professionally overseas, where he is now in his third season.

Michael founded Third Gen in 2023 while in college, inspired by his lifelong passion for fashion and desire to create his own original designs. The name "Third Gen" stems from Michael Green III — representing the third generation of his family name — while carrying a larger meaning: creating fashion that allows every generation to express its individuality and style.

Every Third Gen piece is personally designed by Michael, with an emphasis on originality, authenticity, and creativity. Third Gen isn't focused on competing with other brands — the focus is building our own identity, staying genuine, and creating a real connection with our community. Born in New York with a vision to grow far beyond it, Third Gen is building toward something bigger — one authentic design, one supporter, and one generation at a time.

Bryant Randleman — Co-Founder & COO (right)

Born and raised in Durham, North Carolina, Bryant grew up in a similar cultural background to Michael's, with a Southern touch all his own. Like Michael, basketball has shaped his life since age five — competing at the Division I collegiate level and later professionally overseas, while earning his bachelor's degree and a graduate certificate along the way.

Bryant and Michael were teammates and roommates at the time Third Gen was born, and Bryant has been part of the brand since day one — modeling for its very first drop. What started as showing up for a friend grew into something bigger: at the top of 2026, Bryant officially stepped into his role as Co-Founder and COO of Third Gen. It only made sense — from design to marketing to modeling, he'd already been living the brand. Today, he and Michael are building and expanding Third Gen, and the family behind it, together.

 

This is bigger than clothing. It's a vision, a community, and a generation creating its own identity.

Join the Movement. It's Third Gen.